The Engine
How the reactivation engine actually works.
How we set it up. How it runs every month. What you see on your calendar. No new tool for your front desk. No PIMS integration.
Setup
Set up the engine on your channels in 14 days.
Day 1 is a discovery call plus a CSV review. You send us a sample export from your PIMS — we look at last-visit dates, species, last service codes, and deceased-pet flags. If the data quality isn't workable, we tell you on the call and don't take the engagement. Bad data is a refusal, not a problem we paper over.
Days 1–14 cover setup. We OAuth into your Google Workspace with send-only scope. Provision a Tuco iMessage line under your clinic identity. Submit toll-free SMS verification under your EIN. Configure a sending subdomain on your domain (e.g., reminders.yourclinic.com) so reactivation emails go out from your warm domain. Deploy the booking page on your infrastructure. First campaign tuned and sent.
14 days
from kickoff to first reactivation campaign in the wild
Booked a visit
Auto-confirms appointment, notifies the front desk for PIMS entry.
Booking lands on calendarReplied — has a question
Routed to the clinic with the full conversation thread attached.
Not right now
Logged and removed from the current campaign. Eligible for future cohorts.
Opts out
Permanently unsubscribed across all channels. No future contact.
Send
Multi-channel send. Your domain. Your identity.
Each campaign sends in a paced cadence: email from your warm Workspace domain on day 1, iMessage to iPhone recipients on day 3, SMS to Android recipients via your toll-free number on day 10, optional postcard fallback for non-responders. The pet owner sees a message from the clinic they know — not from a marketing vendor.
Every send runs through deceased-pet filtering before going out. We pace the volume with your front desk capacity so bookings don't outrun your ability to answer. Responses get routed: bookings auto-confirm to your calendar, questions go to your inbox, opt-outs are permanent across all channels.
~65%
of recipients reached on day 1 via iMessage alone
Bookings
Run the campaigns. Keep bringing them back.
Monthly campaigns. New cohorts each month as fresh clients become dormant. Quarterly refresh of the message bank. Ongoing segmentation by species, age, and last service. The engine doesn't stall after the first sweep — it compounds.
Performance visibility. Monthly performance email pushed to you on the 1st: messages sent, replies, bookings, estimated revenue recovered. Dashboard on your domain when you want to log in. Bookings on your calendar from the moment they're confirmed.
Every month, the dormant pool gets worked through. Fresh dormancies get caught as they age in. The revenue baseline rises. This is the part that compounds — and the part the corporate chain across town doesn't have.
Monthly
performance email pushed, bookings on your calendar
Dormant pool refresh
Fresh dormancies identified each month from the latest CSV.
Campaign queued
Next cohort prepared, segmented, and approved by you.
Send + monitor
Multi-channel send. Replies routed. Bookings logged.
Loop
Repeats monthly. Every month. Forever.
Runs continuously while you treat patients.
Performance visibility
Every reactivation tracked. Every booking attributed.
Once the engine is live, every send is logged, every reply is routed, every booking is attributed back to the campaign that drove it. The dashboard you see is the dashboard we see — same numbers, same hour. The monthly performance email tells you everything you need. The dashboard is there if you want it.
Getting Started
From signed engagement to first campaign in 14 days.
Signup + kickoff
Discovery call complete. CSV reviewed. EIN, OAuth, and DNS access collected on the call. Payment processes.
Subdomain + Tuco line
Sending subdomain configured on your domain. iMessage line provisioned via Tuco. Toll-free SMS verification submitted under your EIN.
First campaign approved
Message bank tuned to your clinic's voice. You review and approve the first cohort. Email layer begins sending from your warm domain.
All channels active
iMessage and SMS layers fully active. Toll-free clears. Booking page deployed to your domain. Deceased-pet filter running.
Full multi-channel send
First campaign sends across all three channels. Guarantee threshold met. Bookings start landing on your calendar.
First bookings
Pet owners reply and book. Front desk enters them in the PIMS each morning. ~5–10 minutes of work.
Monthly cadence begins
First monthly performance email sends. Next cohort prepared. Engine settles into ongoing rhythm.
Ready to see what we'd send to your dormant list?
30-minute discovery call. We walk through your clinic, your PIMS, and a sample CSV. We quote scope and price on the call.
Book a Discovery Call30 minutes. Your specific clinic. CSV review included.