Privacy Policy

NoelX LLC (“Veridian,” “we,” “us,” or “our”) operates this website and provides tailor-made software and operational services to small businesses. This Privacy Policy explains how we collect, use, share, and protect information when you interact with our website or engage our services. By using the site or engaging us, you agree to the practices described below.

Information We Collect

We collect information you provide directly when you book a discovery call, request a free build, or otherwise contact us. We may also collect limited technical and usage information automatically.

• Contact information. Name, business email, business name, phone number, and information you provide in inquiries or forms.
• Engagement information. Operational details, KPI targets, and business context shared during discovery, scoping, or engagement.
• Usage information. Pages visited, time on site, referrer, and similar analytics data collected through standard web tools.
• Communications. Messages, calls, and meeting recordings shared with us, with your consent where required.

We do not knowingly collect information from individuals under 18.

How We Use Information

We use the information we collect to operate our business, deliver services, and communicate with prospects and clients.

• Respond to inquiries, schedule and conduct discovery calls, and prepare engagement scopes and quotes.
• Build, deliver, and operate tailor-made software for engaged clients.
• Improve our services, internal tools, and how we evaluate fit between Veridian and prospective clients.
• Send transactional communications related to your engagement, including build progress, KPI reporting, and operational notices.

Information Sharing

We do not sell personal information. We share information only with service providers, contractors, and infrastructure partners who help us operate the business — and only to the extent needed to provide their services. Each is bound by contractual confidentiality and data-handling obligations.

We may also disclose information when required by law, to protect our rights, or in connection with a corporate transaction (such as a merger, acquisition, or asset sale).

Cookies and Analytics

We use standard analytics tools to understand how the site is used and to improve it. These tools may use cookies or similar technologies. You can disable cookies in your browser; some site features may not work without them.

Data Security

We take reasonable steps to protect information, including:

• Encryption in transit (TLS) for all data exchanged with our systems.
• Encryption at rest for engagement and client data.
• Access controls and least-privilege principles for internal systems.
• Logging and monitoring of administrative access.
• Vendor review for third parties handling client data on our behalf.

No system is perfectly secure. We will notify affected parties promptly if a breach materially affects them, as required by applicable law.

Data Retention

We retain information as long as needed to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Engagement data is retained for the duration of the engagement and a reasonable period thereafter for record-keeping and legal compliance.

Upon written request, and subject to legal and contractual obligations, we will delete or return engagement data after the conclusion of an engagement.

Your Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, or port your personal information, or to object to or restrict certain processing. To exercise these rights:

• Email us at privacy@veridianagency.com with the request.
• We will respond within the period required by applicable law.
• We may need to verify your identity before fulfilling certain requests.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent change. Material changes will be communicated through the site or directly to active clients.

Contact Us

Questions about this Privacy Policy or our practices?